I developed the full branding for this campaign from the ground up, including the name, logo, color palette, and tone of voice. In addition to crafting marketing materials for community distribution, I’ve also produced an educational video series—writing scripts and creating impactful videos designed to help parents better understand their teens and the dangers of substance use.
I was the account and project manager for this client and worked directly with an external firm to aid in the Spanish trans-adapting of the content that I would write for each page and blog. I would utilize Asana to create each project and timeline and would check off every task as the external firm would finish.
I would get feedback from both the client and the Spanish specialty firm to be sure that our messaging was all on target. I also conducted multiple interviews and focus groups to make sure that I was not missing the mark for this community. The goal was to avoid simply "translating" an English, local parent campaign, and create a unique and targeted campaign that our audience would align with.
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