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Crianza Positiva

Web design

Branding

Copywriting & storytelling

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about this project

We developed a website for a new public health campaign aimed at supporting Spanish-speaking parents of teens in Orange County. Designed for an underserved community, the site provides vital resources, practical tips, and culturally relevant content to help parents navigate their teens' challenges. With user-friendly navigation and Spanish-first content, the website ensures accessibility and meaningful impact.

We developed the full branding for this campaign from the ground up, including the name, logo, color palette, and tone of voice. In addition to crafting marketing materials for community distribution, we’ve also produced an educational video series—writing scripts and creating impactful videos designed to help parents better understand their teens and the dangers of substance use.

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