Crianza Positiva
about this project
We developed a website for a new public health campaign aimed at supporting Spanish-speaking parents of teens in Orange County. Designed for an underserved community, the site provides vital resources, practical tips, and culturally relevant content to help parents navigate their teens' challenges. With user-friendly navigation and Spanish-first content, the website ensures accessibility and meaningful impact.
*This campaign/project was created during my time at Limerent as part of a collaborative effort. All strategies, designs, and materials were developed in partnership with the Limerent team.
We developed the full branding for this campaign from the ground up, including the name, logo, color palette, and tone of voice. In addition to crafting marketing materials for community distribution, we’ve also produced an educational video series—writing scripts and creating impactful videos designed to help parents better understand their teens and the dangers of substance use.
Helping companies express themselves from the ground up.
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