Possibility Project
Branding & design
Copywriting & storytelling
Curriculum creation
about this project
We developed Possibility Project, a versatile public health campaign addressing teen mental health and substance use. Designed for use across the U.S., the campaign includes a customizable curriculum that schools and counties can implement. From branding to digital assets, we created a cohesive and impactful toolkit to support teens and promote healthier futures.
*This campaign/project was created during my time at Limerent as part of a collaborative effort. All strategies, designs, and materials were developed in partnership with the Limerent team.
We set this project up to test at a high school in Missouri where we created different branded promotional items to establish the brand identity. The students followed the curriculum and events that we set up for a successful start of the club in a box.
I was the direct account and project manager for this campaign. I would work directly with the client to make sure that all of the work we were creating was aligned with their goals, along with making sure they would follow the curriculum that we created. As the project manager, I was in charge of making sure that all tasks were completed on time using Asana.
