Youth2Youth Avery
Branding & design
Copywriting & storytelling
about this project
For Youth2Youth Avery, a teen-focused public health initiative, we created a full brand from scratch. From designing their logo and establishing a vibrant visual identity to crafting a dynamic website and defining their tone, we built a cohesive brand that resonates with teens and drives their mission forward.
*This campaign/project was created during my time at Limerent as part of a collaborative effort. All strategies, designs, and materials were developed in partnership with the Limerent team.
As the account and project manager for this client, I served as their main point of contact and strategic partner throughout the duration of our work together. From the start, I collaborated closely with them to understand their goals, even when those goals weren’t fully defined. They came in with a general vision, but needed support in refining their direction, so I took the lead in developing creative strategies, messaging, and design concepts that aligned with their objectives.
I helped guide the ideation process, translating their loose ideas into clear, actionable plans. This included brainstorming campaign messaging, determining the appropriate creative assets needed, and ensuring consistency across deliverables.
I managed the project timelines, tasks, and communications using Asana, which helped keep the entire process organized and transparent for both the client and internal team. By setting deadlines, assigning tasks, and tracking progress in Asana, I ensured we stayed on schedule and delivered high-quality work that met the client’s evolving needs.
